Exclusive pay-per-lead · Home services and local trades
Looking for a Service Direct alternative?
Service Direct runs campaigns on its own account and sells the resulting leads exclusively to one contractor rather than sharing them, with pricing set per lead by category and market.
The difference that matters
Rented leads vs owned demand.
Closest model to ours on exclusivity, and a fair comparison. The difference is ownership: their campaigns and landing pages stay theirs. We build the conversion page and tracking into your business, so the compounding asset is on your balance sheet, not ours.
| Service Direct | Pavado | |
|---|---|---|
| Who the lead belongs to | The platform. You rent access to it. | You. It arrives in your inbox from your own page. |
| How many people get it | Commonly several contractors at once. | One. There is nobody to race. |
| What you learn about them | Whatever the platform's form asked. | Whatever your sales process needs to know. |
| What you keep if you stop | Nothing. Leads stop the day you stop paying. | The conversion page, the form and the tracking stay yours. |
| How you compete | Speed to call, then often on price. | On fit, because you are the only one calling. |
When to stay
When Service Direct is the right call.
If you would rather never touch a campaign and just receive exclusive leads at a known unit cost, their model is simpler than a build.
We would rather tell you that up front than sell you a build you did not need. If that describes you, stay where you are, and come back when the shared-lead maths stops working.
What we do instead
Create the demand, then capture it.
- A conversion page built for one job, turning a click into a completed quote request.
- A qualifying form, so leads arrive with their answers already attached.
- Tracking from lead through to sale, so budget follows what actually closes.
- Targeted outreach and Meta campaigns we build and run on your account.
Compare others
Other lead sources.
Book a demo
Grab a time with the founders.
Pick a slot that works for you, we'll walk through your goals and show you exactly what we'd build.