Shared-lead marketplace · Remodeling, windows, roofing, HVAC, solar
Looking for a Modernize alternative?
Modernize runs consumer-facing sites for specific home improvement categories and sells the resulting homeowner enquiries to contractors, generally to more than one per request.
The difference that matters
Rented leads vs owned demand.
Category sites optimise for their own conversion rate, not yours, so the questions asked are the ones that qualify a lead for resale. A form we build asks what your sales process actually needs to know before the first call.
| Modernize | Pavado | |
|---|---|---|
| Who the lead belongs to | The platform. You rent access to it. | You. It arrives in your inbox from your own page. |
| How many people get it | Commonly several contractors at once. | One. There is nobody to race. |
| What you learn about them | Whatever the platform's form asked. | Whatever your sales process needs to know. |
| What you keep if you stop | Nothing. Leads stop the day you stop paying. | The conversion page, the form and the tracking stay yours. |
| How you compete | Speed to call, then often on price. | On fit, because you are the only one calling. |
When to stay
When Modernize is the right call.
For high-ticket categories like solar or full window replacement, their consumer-side reach is genuinely hard to replicate quickly.
We would rather tell you that up front than sell you a build you did not need. If that describes you, stay where you are, and come back when the shared-lead maths stops working.
What we do instead
Create the demand, then capture it.
- A conversion page built for one job, turning a click into a completed quote request.
- A qualifying form, so leads arrive with their answers already attached.
- Tracking from lead through to sale, so budget follows what actually closes.
- Targeted outreach and Meta campaigns we build and run on your account.
Compare others
Other lead sources.
Book a demo
Grab a time with the founders.
Pick a slot that works for you, we'll walk through your goals and show you exactly what we'd build.