Shared-lead marketplace · Home improvement and repair
Looking for a HomeAdvisor alternative?
Now operating under the Angi umbrella, HomeAdvisor matches homeowner requests to contractors in its network and charges for each lead delivered. Leads are commonly distributed to more than one pro, and contractors running both HomeAdvisor and Angi have reported paying for overlapping requests.
The difference that matters
Rented leads vs owned demand.
The overlap problem is structural to marketplaces, not a bug: the same homeowner request can reach you through more than one channel you are paying for. A funnel you own has exactly one source, so every lead is counted once.
| HomeAdvisor | Pavado | |
|---|---|---|
| Who the lead belongs to | The platform. You rent access to it. | You. It arrives in your inbox from your own page. |
| How many people get it | Commonly several contractors at once. | One. There is nobody to race. |
| What you learn about them | Whatever the platform's form asked. | Whatever your sales process needs to know. |
| What you keep if you stop | Nothing. Leads stop the day you stop paying. | The conversion page, the form and the tracking stay yours. |
| How you compete | Speed to call, then often on price. | On fit, because you are the only one calling. |
When to stay
When HomeAdvisor is the right call.
If your service area is thin and you need national reach without building anything, marketplace distribution covers ground that local ads cannot.
We would rather tell you that up front than sell you a build you did not need. If that describes you, stay where you are, and come back when the shared-lead maths stops working.
What we do instead
Create the demand, then capture it.
- A conversion page built for one job, turning a click into a completed quote request.
- A qualifying form, so leads arrive with their answers already attached.
- Tracking from lead through to sale, so budget follows what actually closes.
- Targeted outreach and Meta campaigns we build and run on your account.
Compare others
Other lead sources.
Book a demo
Grab a time with the founders.
Pick a slot that works for you, we'll walk through your goals and show you exactly what we'd build.