Shared-lead marketplace with speed-to-call incentives · Home improvement trades
Looking for a CraftJack alternative?
CraftJack sells homeowner leads to contractors and offers discounts for calling a lead quickly, which tells you plainly what the model rewards: whoever dials first.
The difference that matters
Rented leads vs owned demand.
When the product is speed, you are competing on reaction time rather than on fit. Exclusive leads remove the race entirely, there is no one else to beat to the phone.
| CraftJack | Pavado | |
|---|---|---|
| Who the lead belongs to | The platform. You rent access to it. | You. It arrives in your inbox from your own page. |
| How many people get it | Commonly several contractors at once. | One. There is nobody to race. |
| What you learn about them | Whatever the platform's form asked. | Whatever your sales process needs to know. |
| What you keep if you stop | Nothing. Leads stop the day you stop paying. | The conversion page, the form and the tracking stay yours. |
| How you compete | Speed to call, then often on price. | On fit, because you are the only one calling. |
When to stay
When CraftJack is the right call.
If you have someone who can call within minutes during business hours, speed-based pricing can genuinely work in your favour.
We would rather tell you that up front than sell you a build you did not need. If that describes you, stay where you are, and come back when the shared-lead maths stops working.
What we do instead
Create the demand, then capture it.
- A conversion page built for one job, turning a click into a completed quote request.
- A qualifying form, so leads arrive with their answers already attached.
- Tracking from lead through to sale, so budget follows what actually closes.
- Targeted outreach and Meta campaigns we build and run on your account.
Compare others
Other lead sources.
Book a demo
Grab a time with the founders.
Pick a slot that works for you, we'll walk through your goals and show you exactly what we'd build.